Privacy Policy shel77 – Member Personal Data Protection

1. Introduction and Scope of This Policy

Shel77 is an online entertainment platform operating in Malaysia and is committed to protecting the privacy of all users. This Privacy Policy outlines our practices regarding the collection, processing, storage, and disclosure of personal data of shel77 platform members.

This policy is prepared in accordance with the Malaysia Personal Data Protection Act 2010 (PDPA) and forms part of your agreement with shel77 when you register and use our platform. By continuing to use shel77, you agree to this Privacy Policy.

This policy applies to:

• All registered members of the shel77 platform.
• Visitors to the shel77 website even without a registered account.
• Shel77 mobile app users across all devices.
• Anyone who communicates with the shel77 customer support team.

2. Information We Collect

Shel77 collects various types of information to ensure the services we offer are safe, seamless, and of the highest quality. The following are the categories of information we collect:

3. How We Use Your Information

Personal data collected by shel77 is used for lawful, specific, and transparent purposes. We will not use your data beyond the scope stated below:

• Account management: Registering your account, verifying your identity, and enabling secure access to the shel77 platform.
• Transaction processing: Processing deposits, withdrawals, and any financial transactions related to your account.
• Legal compliance: Meeting legal requirements related to anti-money laundering (AML), age verification, and applicable reporting obligations.
• Platform security: Detecting and preventing fraud, hacking, and any suspicious activity that may harm other members or the platform.
• Customer support: Responding to inquiries, resolving complaints, and providing technical assistance to members.
• Service improvement: Analyzing aggregate (non-individual) usage patterns to improve user experience and platform features.
• Service communications: Sending important notifications related to your account, security, or changes to the terms of service.
• Responsible gaming: Monitoring gaming patterns to identify members who may need responsible gaming support.

4. Disclosure of Information to Third Parties

Shel77 understands how sensitive your personal data is. We will only share your information in the following limited circumstances, and always with adequate safeguards in place:

• Payment service providers: Required transaction information is shared with approved payment providers to process your deposits and withdrawals. All such providers are bound by strict confidentiality agreements.
• Game providers: Usernames and member IDs may be shared with third-party game providers solely to enable access to games on the shel77 platform.
• Regulatory bodies and law enforcement: shel77 will disclose required information when mandated by law, court order, or a competent authority.
• Analytics service providers: Anonymised and aggregated data may be shared with analytics providers to improve the platform. No directly identifiable personal information is shared.
• Business transfers: In the event of a merger, acquisition, or sale of company assets, member data may be transferred to the successor entity. You will be notified in advance of any such changes.

5. Data Security and Protection

Shel77 invests seriously in world-class security infrastructure to ensure every member's personal data is fully protected. The security measures we maintain include:

• 256-bit SSL Encryption: All data transmitted between your device and shel77 servers is encrypted using the industry-standard TLS/SSL 256-bit protocol. This ensures no third party can intercept or read your data in transit.
• Data-at-rest encryption: Sensitive data stored on shel77 servers is also encrypted to prevent unauthorised access even in the event of a physical security breach.
• Access control: Only authorized personnel who require access to specific data for their job functions are permitted to access member information. Role-based access control (RBAC) is strictly enforced.
• Real-time monitoring: Our threat detection and intrusion prevention system operates 24 hours a day, 7 days a week to identify any suspicious activity.
• Regular security audits: shel77 conducts independent security audits and penetration testing on a regular basis to identify and address any system vulnerabilities.
• Data backup: Member data is regularly backed up to secure, separate data centres to ensure recovery is possible in the event of an unforeseen incident.

6. Use of Cookies

Shel77 uses cookies and similar tracking technologies to enhance the user experience, analyze platform performance, and maintain the security of your session. The following are the types of cookies we use:

You can manage your cookie preferences through your web browser settings. Please note that disabling essential cookies may affect the core functionality of the shel77 platform and your overall gaming experience.

7. Your Rights as a Data Subject

Under the Malaysia Personal Data Protection Act 2010 (PDPA), you have certain rights regarding your personal data held by shel77. We respect and facilitate the exercise of these rights:

To exercise any of the above rights, please contact the shel77 customer support team via Live Chat or our official email. We will respond to your request within 14 working days.

8. Data Retention and Deletion

Shel77 only retains your personal data for as long as necessary to fulfil the original purpose of collection or as required by applicable law. The following are general data retention guidelines:

• Active account data: Retained for the duration that your account remains active on the shel77 platform.
• Financial transaction records: Retained for 7 years after the transaction date, in line with Malaysia's financial and tax legal requirements.
• KYC records and identity verification: Retained for 5 years after account closure in accordance with AML requirements.
• Support communication logs: Retained for 3 years for reference and dispute resolution purposes.
• Closed account data: Basic personal data is deleted or anonymised within 90 days after account closure, unless there is a legal obligation to retain it longer.

Once the retention period expires, your personal data will be securely deleted or anonymized using methods that prevent re-identification of individuals.

9. Privacy Policy Amendments

Shel77 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or new platform features. Any changes made will take effect immediately upon being published on the official shel77 website.

• The last updated date will always be displayed at the top of this document.
• For significant changes, shel77 will notify members via in-platform notifications or their registered email.
• By continuing to use the shel77 platform after amendments take effect, you are deemed to have agreed to the revised terms.
• If you disagree with any changes, you have the right to close your account and discontinue use of the platform.

If you have any questions, concerns, or complaints regarding this Privacy Policy or how shel77 handles your personal data, please contact our Data Protection Officer via Live Chat or email at [email protected]. We are committed to addressing every concern you raise seriously and transparently.

Why Your Privacy Is Safe with shel77